1. INTRODUCTION

Better Journey Surrogacy (“we,” “us,” or “our”) respects your privacy and is committed to protecting the information you share with us. This Privacy Policy explains what information we collect through our website, how we use it, when we may share it, and what choices you have.

By using our website, submitting a form, or otherwise interacting with us online, you agree to the practices described in this Privacy Policy.

2. Scope of This Policy

This Privacy Policy applies to information collected through our website and related online services, including contact forms, applications, and other digital communications connected to our website.

This policy does not apply to information collected through third-party websites or services that we do not own or control.

3. Information We Collect

We collect information in a few different ways depending on how you use the website.

A. Information You Provide Directly

You may choose to provide us with information such as:

• Name

• Email address

• Phone number

• City and state

• Basic eligibility or background information submitted through forms

• Information included in messages or application fields

• Any other information you choose to submit

If you complete a surrogate or intended parent inquiry/application form, you may provide additional personal details relevant to your interest in our services.

B. Information Collected Automatically

When you visit our website, we may automatically collect certain technical and usage information, such as:

• IP address

• Browser type

• Device type

• Pages visited

• Date and time of visits

• Referring website or source

• General location data (such as city/region based on IP)

We may collect this information using cookies, pixels, analytics tools, and similar technologies.

C. Information from Service Providers

We may receive information from vendors that support our website, communications, advertising, or analytics (for example, hosting providers, CRM systems, or form tools), but only as needed to operate our services.

4. How We Use Information

We use the information we collect to operate and improve our website and services, including to:

• Respond to inquiries and communicate with you

• Review applications or eligibility inquiries

• Provide information about our services

• Coordinate consultations or next steps

• Improve website functionality and user experience

• Analyze site traffic and marketing performance

• Maintain security and prevent fraud or misuse

• Comply with legal obligations

• Protect our rights, users, and business operations

If you contact us or submit a form, we may also use your information to follow up with you by email, phone, or text message, unless you opt out where available.

5. How We Share Information

We do not sell your personal information.

We may share information in the following situations:

A. Service Providers

We may share information with trusted third-party vendors that help us operate our website and business, such as:

• Website hosting providers

• Form or CRM platforms

• Email or text communication platforms

• Analytics providers

• Advertising or marketing service providers

These providers are only permitted to use information as needed to provide services for us.

B. Legal and Safety Reasons

We may disclose information if required to do so by law, subpoena, court order, or legal process, or if we believe disclosure is necessary to:

• Comply with legal obligations

• Protect our rights or property

• Protect the safety of users or others

• Investigate fraud, abuse, or security issues

C. Business Transfers

If our business is sold, merged, reorganized, or transferred, information may be transferred as part of that transaction, subject to applicable law.

6. Cookies, Analytics, Tracking, and Third-Party Links

Our website may use cookies, pixels, and similar technologies to improve website performance, understand user activity, and support analytics and marketing efforts.

These technologies may help us:

• Remember website preferences

• Measure traffic and site usage

• Understand which pages are most helpful

• Improve website functionality and outreach performance

You can usually adjust cookie settings through your browser. Disabling cookies may affect certain website functions.

If we use analytics tools (such as Google Analytics), those providers may collect information according to their own privacy policies.

Some web browsers offer a “Do Not Track” setting. Because there is no consistent industry standard for responding to these signals, our website may not respond to Do Not Track requests at this time.

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, content, or security of those third parties.

We encourage you to review the privacy policies of any third-party websites you visit.

7. Communications and Marketing

If you submit your information through our website, we may contact you about your inquiry, our services, or related updates.

You may opt out of marketing emails at any time by using the unsubscribe link in the email or by contacting us directly. Please note that we may still send non-marketing communications related to an inquiry you submitted.

If you provide your phone number, you agree that we may contact you by call or text regarding your inquiry and our services. Message and data rates may apply. Message frequency varies. You can opt out of text messages at any time.

8. Data Security and Retention

We use reasonable administrative, technical, and physical safeguards to help protect the information we collect.

No method of transmission over the internet or method of electronic storage is completely secure. While we take steps to protect your information, we cannot guarantee absolute security.

We retain personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Respond to inquiries

• Provide services

• Maintain business records

• Meet legal, regulatory, or contractual obligations

• Resolve disputes and enforce agreements

Retention periods may vary depending on the type of information and the reason it was collected.

9. Your Privacy Choices and Rights

You may:

• Request access to information we have about you

• Request correction of inaccurate information

• Request deletion of information (subject to legal or operational exceptions)

• Opt out of certain marketing communications

• Ask questions about how your information is collected, used, or shared

If you are a resident of a state with applicable privacy laws (such as California or other U.S. states with consumer privacy laws), you may have additional rights regarding your personal information.

To submit a privacy request, contact us using the information in the Contact Us section below. We will respond in accordance with applicable law.

We may need to verify your identity before responding to certain requests.

We do not sell personal information.

10. Children’s Privacy

Our website is not intended for children under 13, and we do not knowingly collect personal information from children under 13 through the website.

If we learn that we have received personal information from a child under 13 without appropriate adult consent, we will take steps to delete it as required by law.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make changes, we will post the revised version on this page.

Your continued use of the website after changes are posted means you accept the updated policy.

12. Contact Us

If you have questions about this Privacy Policy, or if you would like to submit a privacy-related request, please contact us through the Contact Us page on our website.